Circle’ is Norm's new mission to tackle a problem that all brands currently have: the end life of our products. Whilst we can create the most sustainable sneakers, use recycled and recyclable components, the question still remains: what can we do with worn sneakers?
With Circle, we have the desire to solve that problem.
We want to start the first stage of this ambitious project by creating a collection system: we recuperate your old Norms and then recycle them. If your sneakers are in decent condition, we'll clean and repair them and give them to a non-profit organisation. If they are just good for recycling, we'll ship your pair to our outsoles supplier, Bolflex. They will be able to give a new life to your sneakers by shredding and transforming them into a material that we can incorporate in our new outsoles.
So, how does it work? It's quite simple, frankly. You fill the form here, we email you the instructions and the shipping label to return your old pair of Norm and you get 15% off your next order on our website. But the best part is still to come. Sending your old NORM is completely free of charge! Yes, we also cover the shipping cost to our warehouse.