Dear customers,

NORM doesn’t want to be a sustainable brand.

Not because we don’t believe in climate change.
But because the word ‘sustainable’ has been used by everyone. Anyone.

A fast-fashion brand, planting a few trees every year can claim to be ‘sustainable’.
A luxury brand using recycled materials for one of its products, but using fur, nylon and polyester for all the others can claim to be ‘sustainable’.

If greenwashing companies are sustainable, what are we?

Norm has been built on equality, ethical integrity, and sustainable design.
Not on expensive brand campaigns, flashy headlines, or empty promises.

At Norm, we have a simple philosophy - it’s the planet Earth, first.
The technologies, the materials, and the suppliers we choose must all strengthen our values.

Are we ‘sustainable’ like all other brands?
No. We’re much more than that.

We’re from planet Earth.

➔ Learn about our engagements
  • Antoine

    Antoine is a mechanical engineer who worked in aerospace for years. Nobody ever really understood how he ended up in shoes—but he gets things done around here. He’s our Swiss army knife, fixing a door in the morning and drafting a business plan in the afternoon.

  • Nicolas

    Every team needs an artist. Ours is Nicolas, a shoe designer with a degree from renowned La Cambre design school in Brussels. He honed his technical skills with big brands, but today he’s the one pushing our lean but mean team to achieve the targets ahead.